What is
CULTURE
and
why is it important?

Culture is the sea we
swim in... it usually lies below our
everyday awareness... it is made up of our values
and beliefs, and these values and beliefs guide our
behaviors. In any kind of country, city, community,
organization, group, team, or family it is
made up of the combined personal values and beliefs
of its members. It can also be highly impacted
(positively or negatively) by influential leaders.
The closer these
combined, group values mesh with our
personal values, the more
harmonious we will feel in our surroundings.
We will often modify
our behaviors, in spite of our personal
values and beliefs, to match, blend in, become a
part of, the culture in which we live or work.
This can help to provide UNITY and CONSISTENCY within a
community of people; however, this will
most likely cause personal anxiety as we
wrestle with this internal incongruity.
Is
CULTURE always good? Well,
Yes and No... !
 | It is possible to have a culture of
SILENCE, when speaking up is the better thing to
do... |
 | It is possible to have a culture of
SECRECY when transparency is the better way to
be... |
AND...
 | It is possible to change a culture of
negativity INTO a
culture of POSSIBILITIES , creativity, and
full human potential! |
To
understand CULTURE you need to take a close look at
VALUES.
We can
measure culture by looking at values - the values of
the individuals that make up the group.
CTT provides powerful information to
help organizations understand what drives their corporate
culture.
It is a first step to reaching alignment between how the
culture is today, and where it wants/needs to be for sustainable
growth and success. It does this by getting at the bottom-line
behavioral drivers - our values.
There are a number of CTT products,
ranging from individual assessments, leadership assessments, team
assessments, and corporate/organizational assessments. A number of
demographics and organizational “slices” can be assessed, and
different languages utilized for global corporations.
Corporations,
government agencies, and not-for-profit
organizations are using these tools to:
 |
Support leaders in
building values-driven organizations |
 |
Design, implement,
and monitor cultural transformation programs
|
 |
Determine the
organization's current and desired cultural
values |
 |
Attract and retain
the best employees |
 |
Identify cultural
strengths and gaps |
 |
Design leadership
development programs |
 |
Increase
creativity and commitment. |
Synergy Builders can help to
improve the culture of your organization by first,
assessing where you are currently and where you want
to go, and then implementing changes
throughout the organization in an organized and
progressive way.